Business English vocabulary- Marketing vocabulary you need to know

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  • Cost-effective: (adj) Effective or productive with its cost.

  • Make or break it: (idiom) Something that will either be a great success or a great failure

  • Anticipate: (v) to expect, to predict.

  • Rhetorical question: (n) Question asked without expecting an answer.

  • Close a sale: (v) To finish a sale in its desired outcome, usually to sign final paperwork or exchanging money.

  • Buying signals: (n) Motions or actions customers or investors will give showing they are ready to make a purchase.

  • Rapport: (n) A relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well.

  • Tricks up our sleeves: (idiom) To have a plan you can use if you need to.

  • Apologize: (v) To express regret for something that one has done wrong.

  • Potential prospects: (n) Likely customers or clients.

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