What is a tagline? How to create your own tagline-7 effective tips for writing a tagline

 

Tagline plays a significant role in marketing your product's worth and its nature. While launching a new product, it's essential to keep in mind that a new product must define a new direction. Simple as ABC, a stand-out product must have an extraordinary tagline. But, at times, while designing and brainstorming for a perfect tagline, we miss telling our brand story. Our customers couldn't get what's there for them and your product hinders competition in the targeted market. So, I've come up with some majors to consider while writing a best-fitting tagline for your product.

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              Tagline objectives:


Before your team step-up to create your product's tagline, it's beneficial to consider some primary objectives as listed below;


  • To launch a marketing or brand awareness campaign.
  • Forge a relationship with a new audience
  • Highlight a key benefit or attribute

           7 elements of a great tagline:

  1. Make it real:



    Your tagline should be your original creation.

2.Make it believable:



                          Keep it real


3.Make it simple:




   The tagline must be understandable for all.


4.Make it specific:




  It should be relevant to your brand or brand story.


5.Make it memorable:




     Put a lasting impression on your targeted audience


6.Make it provocative:




   Must trigger your customers to think about it.


7.Make it persuasive:




           Sell the big idea or a unique selling point.


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